Even though Samsung’s smartphone profits have taken a hit this year, the company is still No. 1 in finding clever ways to troll iPhone fans. Samsung has started aggressively expanding its “wall huggers” marketing campaign that bashes the iPhone’s battery life and has now set up posters at airport power outlets letting iPhone fans know that they wouldn’t have to spend so much time huddled up near a power supply if they’d just bought a Galaxy S5.
As you can see in the picture above, Samsung’s power outlet ad promotes the Galaxy S5’s “Ultra Power Saving Mode” that will let you “have the power to be anywhere but here.”
It’s a very smart guerilla marketing technique and unfortunately for Apple, there’s a good deal of truth to Samsung’s attacks.Over the last year, multiple battery test studies from PCMag, Which? and LaptopMag have all foundthat flagship phones from Samsung and HTC get significantly higher overall battery life than the iPhone. In fact, looking at the Which? study that specifically examined battery life for Internet use, we can see that the iPhone 5s was behind every other major smartphone released last year, including the Galaxy S4, the HTC One, the BlackBerry Z10 and the Nokia Lumia 1020.
We’ll see if things improve when the iPhone 6 rolls out but some early leaks we’ve seen have suggested that Apple’s newest device will have a disappointingly weak battery life compared to other high-end smartphones.