Kanye West is known for saying and doing some silly things so it shouldn’t surprise us that his take on why Apple “really” decided to buy Beats for $3 billion is less than astute. Per AppleInsider, Yeezy thinks that Apple needed to buy Beats because it couldn’t let Samsung hog all of the “cultural credibility” in the hip-hop world after Samsung got Jay-Z to promote its phones.
“There would have been no Beats deal without the Samsung deal,” West explained. “It showed the No. 1 company the importance of connecting with culture. The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. […] Samsung is not quite Apple, but it showed that Jimmy and Dre would be able to connect with the No. 1 influencers.”
Of course, Samsung’s endorsement deal with Jay-Z cost the company somewhere in the neighborhood of $20 million, which is significantly less than the $3 billion that Apple paid for Beats. If Apple really did want to shore up its credibility in the hip-hop world, it probably could have found ways to do so without spending quite so much money.
All that said, Kanye’s analysis than the Apple-Beats deal isn’t nearly as bad as some of the other analysis we’ve read of Apple over the past year. In fact, we’d be perfectly happy if¬†Piper Jaffray hired Kanye as a replacement for Gene Munster, if for no other reason than it would stop all talk about the iTV for a little bit.