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Samsung shows it can make a great ad without a single second of Apple bashing

Published May 23rd, 2014 6:09PM EDT
Galaxy S5 Ad The Big Day

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Samsung ads don’t just tickle your funny bone — they can tug at your heartstrings a bit as well. Samsung has released a terrific new Galaxy S5 ad called “The Big Day” that shows a brother and sister preparing a surprise party for their parents’ 40th wedding anniversary and taking pictures of it along the way with their Galaxy S5 phones. The ad highlights the Galaxy S5 camera’s selective focus feature that lets you choose where your picture’s primary focus will be, as well as the camera’s ability to eliminate unwanted shadows in your pictures. Most importantly, though, is that the ad manages to show off the Galaxy S5’s features without once mentioning Apple or any other competitors’ products, which suggests that Samsung is confident that the Galaxy S5 can stand on its own without the need for excessive bashing. Be sure to check out the full ad below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.