Samsung on Tuesday released a new ad that’s part of its football-themed #Galaxy11 series of commercials that feature well-known football stars, including Lionel Messi, Cristiano Ronaldo and others, for the purpose of promoting some of its recently launched Galaxy-branded devices.
After a long hiatus since its last #Galaxy11 ad, Samsung has released a four-minute video in which it shows the selected football players in training modes, preparing for the ultimate confrontation with an alien race that invaded Earth. The video is quite fun to watch, as the chosen players prove why they have been selected to defend our planet from the football-loving alien species.
But despite their skill and great visual effects of the ad, Samsung’s product placement feels rather awkward at times considering the whole premise. The Galaxy S5 and the new Gear 2 smartwatch and Gear Fit band are featured throughout the ad, as players rely on several smart features of these devices to perform various exercises, and even thwart an evil plan.
Even so, the ad is spectacular, and it promises even better sequels, as the selected 11 will eventually have to face off against the aliens. The company will probably figure out by then why using Galaxy devices and their software features on a football field will be required to win the fight.
Chances are that more football-related Samsung ads will come out soon, considering that the Brazil 2014 World Cup is a month away, and Samsung’s marketing machine is still buzzing at full speed, building hype around the somewhat criticized Galaxy S5.
The new #Galaxy11 ad follows below.