If at first you don’t succeed… buy, buy again. According to a report from Bloomberg on Monday afternoon, AT&T is in advanced talks to acquire pay TV giant DirecTV. Multiple unnamed sources tell the news organization that the deal could cost AT&T about $100 per share, or a total of roughly $50 billion.
“Under the plan being discussed, DirecTV management will continue to run the company as a unit of AT&T and DirecTV Chief Executive Officer Mike White plans to retire after 2015, said the people, asking not to be named because the information is private,” Bloomberg’s¬†Alex Sherman and Jeffrey McCracken reported.
As noted in an earlier report on the possible deal, a successful acquisition would make AT&T the top pay TV provider in the United States with nearly 26 million subscribers.