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Samsung touts 4 ways the Galaxy S5 is better than the iPhone – without bashing the iPhone once

Published Apr 30th, 2014 9:37AM EDT
Galaxy S5 Video

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Every once in a while, Samsung puts together some promotional videos that somehow manage to avoid bashing Apple a single time. Though it may be rare, it does happen. And when it happens, the videos in question tend to actually focus on explaining some key features of the product Samsung is trying to sell. As crazy as it sounds, sometimes these promos are even more interesting and helpful than Samsung’s dozens upon dozens of Apple-bashing spots.

Four new promotional videos were released by Samsung this week that show off some of the Galaxy S5’s most important and intriguing features. Among them are the S Heath fitness suite, ultra power saving mode, new camera features and the phone’s 5.1-inch full HD display.

All four of these features are fantastic, and all four of them can be made to look appealing without bashing the iPhone a single time.

Does this mean Samsung will stop slapping Apple for good? Of course not — positioning iPhone users as mindless hipster sheep helped make Samsung the smartphone giant it is today. But maybe… just maybe… Samsung will start to focus on its own products a bit more now that it’s the top smartphone maker in the world by a huge margin.

Samsung’s four new Galaxy S5 promo videos are embedded below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.