Video: Amazon’s first Fire TV ad is horrifying

Amazon Fire TV Ad

What better way to introduce an exciting new product than by inviting Gary Busey to star in the premiere commercial? Amazon’s just-announced Fire TV set-top box is one of the most dynamic devices of its kind, powered by a quad-core processor, 2GB of RAM and featuring video, music and gaming all in a single box. One of the key features of the Fire TV is its voice activated search functionality. No more fumbling through endless letters to find what you want — just hit the microphone button, say the name any actor or movie, and the results will appear. Gary Busey, a man who has admittedly spoken to his fair share of inanimate devices, is overjoyed at Amazon’s inclusion of simple voice search. View the insanity below.

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