Video: Amazon’s first Fire TV ad is horrifying

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Amazon Fire TV Ad

What better way to introduce an exciting new product than by inviting Gary Busey to star in the premiere commercial? Amazon’s just-announced Fire TV set-top box is one of the most dynamic devices of its kind, powered by a quad-core processor, 2GB of RAM and featuring video, music and gaming all in a single box. One of the key features of the Fire TV is its voice activated search functionality. No more fumbling through endless letters to find what you want — just hit the microphone button, say the name any actor or movie, and the results will appear. Gary Busey, a man who has admittedly spoken to his fair share of inanimate devices, is overjoyed at Amazon’s inclusion of simple voice search. View the insanity below.

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