Is the best Android phone of 2014 doomed to fail?

HTC One Photos

HTC is facing quite a challenge in 2014. Last year, it released the best Android phone the world has ever seen, but it still wasn’t enough to combat Samsung’s massive marketing budget. Now, in 2014, it looks like the company is planning an iterative update that adds better specs and some new features, possibly including the ability to capture 3D photos and videos. From the look of things though, it will largely be the same phone. Rumors suggest it may even have almost the same name.

Will consumers bite this time around?

HTC plans to unveil its new HTC One model during a press conference in late March. That’s a full month after Samsung’s Galaxy S5 unveiling, which takes place next week at Mobile World Congress. So in all likelihood, the Galaxy S5 will be available for purchase around the same time HTC shows off its new flagship phone for the first time, and well ahead of its release.

“Uphill battle” doesn’t even begin to describe the road ahead for HTC this year.

Win or lose, HTC’s new 2014 flagship model looks like yet another gem that will feature the same great design as the current HTC One, which I personally still use quite often to this date. For someone with a closet full of shiny new smartphones to be using one that’s almost a year old, you know it has to be something special.

According to leaks, the new HTC One’s specs include a quad-core Snapdragon processor clocked at 2.3GHz, a 5-inch 1080p display, 2GB of RAM, an UltraPixel rear camera, a 2.1-megapixel front-facing camera and Android 4.4 KitKat with Sense 6.0. It will also reportedly be available in gold, which we saw on Wednesday, as well as black and silver.

Leaked marketing images of the silver and black versions were recently posted by gadget leaker @evleaks, and they can be seen below.

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