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PlayStation 4 sales still screaming, Sony says PS4 ‘generally sold out at all retailers’

Published Feb 11th, 2014 1:30PM EST
PlayStation 4 Sales 2014

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We’re still in the very early days of the new video game console generation but according to everything we have seen thus far, Sony has a real winner on its hands. As market chatter continues to point to Xbox One inventory build-up in various retail sales channels, Sony has reportedly revealed during a closed-doors meeting that sales of its new PlayStation 4 console are still screaming.

“PS4’s are generally sold out at all retailers although regular supply is refreshing the channel,” Sony said on a slide shown during an internal presentation, according to IGN. Sony also said that it has increased its market share among what the company categorizes as “heavy gamers.”

“[The PlayStation 4 launch] hasn’t been like prior ones… this is a story of engagement,” vice president of PlayStation marketing John Koller reportedly said. He continued, “When demand outstrips supply, the promise of what’s to come is really critical.”

Sony announced last month that it sold more than 4.2 million PlayStation 4 consoles during the box’s six weeks of availability in 2013 alone. While Sony continues to struggle in other areas of its business, the PlayStation unit seems to have a bright future ahead of it during this console generation.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.