Samsung’s marketing team is rightly renowned for its creative ads that can make even the most boring products seem exciting — the fact that the company was able to create a memorable ad for solid-state drives speaks volumes about its talent. But there’s one gadget that is so bad that it’s thrown even the top creative minds at Samsung’s marketing department for a loop: The Galaxy Gear.
Earlier this month Samsung introduced a uncharacteristically lame Gear ad that involved Santa Claus dancing around to Carly Rae Jespen’s “Call Me Maybe” while showing off the watch’s ability to make phone calls. But that bad ad was only a warmup to the hellish nightmare of Samsung’s latest Gear ad centered around a pushy slimeball who uses the Galaxy Gear to improbably pick up women.
Even though advertisements are never good reflections of reality, there are several moments in this ad that defy belief so much that we ought to see them as aggressive and threatening insults to our intelligence. Among them:
- The notion that any sentient person would almost instantly be overcome with desire for someone else simply because of a gadget they were using, let alone a gadget as lame and half-baked as the Galaxy Gear.
- That any sentient person would be turned on by someone they just met obsessively taking pictures of them, especially when that someone is wearing a creepy facial expression that’s an equal mix of Disco Stu and Hannibal Lecter.
- The idea that the best reason to own a Gear is because you’ll spend less time dropping your smartphone on the floor. Samsung must think very poorly of its Galaxy S4 owners because it portrays anyone who only owns a smartphone as an irredeemable klutz who can’t even remove their phones from their pockets without fumbling them.
For what it’s worth, this new Gear ad is getting panned so far, with just over 2,000 YouTube “likes” compared to a whopping 10,500+ “dislikes.”
The full video follows below.