While Windows Phone has been steadily closing its app gap, BlackBerry 10 has continued to languish far behind. Business Insider has created a chart using data from mobile analytics firm VisionMobile that illustrates why BlackBerry still can’t get Instagram, Snapchat and Vine to make native apps for its BlackBerry 10 platform. Essentially, there’s not nearly as much money to be made from making BlackBerry 10 apps as there is from making iOS, Android and even Windows Phone apps.
Overall VisionMobile found that BlackBerry 10 generates just $1,200 in revenue per month for developers while iOS generates $5,200 per month, Android generates $4,700 per month and Windows Phone generates $3,600 per month. The bad news for BlackBerry is that, unlike Microsoft, it doesn’t have vast troves of cash that it can use to pay off big-name app developers to bring their apps to its platform. Taken all together, this looks like a vicious cycle where app developers avoid the platform due to lack of customers and customers avoid the platform due to lack of apps.