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Pfizer ditching BlackBerry due to company’s ‘volatile state’

Published Nov 15th, 2013 8:55AM EST
BlackBerry Loses Pfizer Business

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It’s become pretty obvious that BlackBerry’s fruitless search for “strategic alternatives” did the company no favors. AllThingsD reports that pharmaceutical company Pfizer has advised all of its BlackBerry-using employees to move on to iOS or Android smartphones for work due to BlackBerry’s current “volatile state.” A Pfizer spokesperson explained to AllThingsD that it was recommending that employees continue to “use their BlackBerry devices and… migrate to a new device at normal contract expiration.” Pfizer employs around 90,000 people and AllThingsD’s sources say the company’s BlackBerry deployment is “huge.” There is a silver lining for Pfizer workers who don’t want to give up their BlackBerrys, however — they’ll at least be able to get BBM on their new iPhones and Android phones.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.