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Video: Galaxy Round ad literally compares curved smartphone to a lemon

Published Oct 28th, 2013 2:00PM EDT
Samsung Galaxy Round Ad

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The Galaxy Round is a lemon — even Samsung thinks so. In a new ad showcasing its first-ever curved smartphone, Samsung compares the Galaxy Round’s shape to several other similarly curved objects, including an egg, a whiskey flask and, yes, a lemon. The ad doesn’t really show us why anyone should bother buying the Galaxy Round other than because it has a curved display and it actually gives us a reason not to buy the device: Namely, that the curved display means that the smartphone can never rest stably on its back when placed on a flat surface. The full video of Samsung’s ad follows below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.