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Google’s Android 4.4 KitKat OS is reportedly a huge TV play

Published Oct 25th, 2013 5:20PM EDT
Android 4.4 KitKat TV Play

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Google’s fresh new Android 4.4. KitKat update is set to be released later this month and when it finally does begin rolling out, it will be aimed at more than just smartphones and tablets. According to a report from ET News, Android 4.4 is the start of a huge push that will see Google attempt to dominate the TV platform market much like it currently dominates the smartphone market. The report doesn’t include many specifics, though it does state that KitKat will include a new TV interface that is dramatically improved compared to the old Google TV UI. An earlier report stated that Google is preparing to rebrand Google TV as “Android TV,” and KitKat could very well usher in that initiative. Android 4.4 KitKat is expected to launch in the coming days alongside Google’s new Nexus 5 smartphone.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.