Nintendo has a change of heart: Wii U drops to $299.99 next month

Wii U Price Drop

Nintendo on Wednesday announced that the Deluxe edition of the Wii U will be getting a price drop of $50 to a new MSRP of $299.99 beginning September 20th. The Verge notes that only about 3.45 million units have made it off of store shelves since the console launched late last year, according to Nintendo’s estimates. In the months since the console debuted, it has yet to turn a profit for Nintendo, but the company adamantly stated on more than one occasion that the Wii U would remain at its $349.99 price for the foreseeable future. Clearly the lack of third-party support and the continual decreasing sales have put pressure on Nintendo to change its mind, especially with the upcoming launches of the highly anticipated Xbox One and PlayStation 4. Nintendo faced a similar dilemma (although on a slightly smaller scale) after the 3DS was met with tepid sales when it first launched. A price decrease and a welcome redesign managed to restart the life of the portable system — now Nintendo hopes to do the same with the Wii U. Nintendo’s full press release follows below.

Nintendo Offers Unrivaled Value and Variety This Holiday Season with Lower Wii U Price, Zelda Wii U Bundle and New Nintendo 2DS Portable

Top Nintendo Video Games Get Launch Dates Through the End of 2013

REDMOND, Wash.–(BUSINESS WIRE)– Nintendo outlined a campaign that will offer consumers unprecedented levels of value and variety this holiday season. That proposition includes:

Nintendo 2DS, an entry-level dedicated portable gaming system that plays all Nintendo 3DS and Ninten …
Nintendo 2DS, an entry-level dedicated portable gaming system that plays all Nintendo 3DS and Nintendo DS games in 2D, launches on Oct. 12, the same day as Pokémon X and Pokémon Y. (Photo: Business Wire)

A $50 price drop for the Wii U Deluxe Set to a new suggested retail price of just $299.99, effective on Sept. 20.

A limited-edition Wii U bundle featuring The Legend of Zelda: The Wind Waker HD launching on Sept. 20.
The introduction of Nintendo 2DS, an entry-level dedicated portable gaming system that plays all Nintendo 3DS and Nintendo DS games in 2D. Nintendo 2DS launches Oct. 12, the same day as Pokémon X and Pokémon Y, at a suggested retail price of $129.99.
Dates for an outstanding lineup of Q4 video games for Nintendo 3DS and Wii U.
The announcements demonstrate Nintendo’s aggressive approach to providing new games and experiences available only on Nintendo platforms for all types of people this holiday season. Nintendo announced these items at the GameStop Managers Show in Las Vegas.

“Nintendo has one of the strongest and most diverse video game lineups in our history,” said Reggie Fils-Aime, Nintendo of America’s president and COO. “Today we’re making those unique Nintendo experiences more accessible and affordable. However you play and whatever you play, Nintendo has you covered.”

Nintendo 2DS

The newest member of the Nintendo 3DS family is designed specifically for anyone looking for a more affordable entry point into the world of Nintendo hand-held video games. Nintendo 2DS will be available in Red or Blue on Oct. 12 at a suggested retail price of $129.99.

Nintendo 2DS plays the entire library of packaged and downloadable games for Nintendo 3DS only in 2D. The system features a distinctive fixed, slate-type form factor, and optional carrying cases will be available in Red or Blue at launch at a suggested retail price of $12.99. Nintendo 2DS maintains many of the same hardware features as Nintendo 3DS: dual screens, game-play controls and touch-screen features. The system also has backward compatibility with the existing library of more than 2,000 Nintendo DS games, as well as access to wireless connectivity features like multiplayer online game play, fun Nintendo Video content and great digitally delivered games in the Nintendo eShop. To view a video of Nintendo 2DS, visit http://youtu.be/sAExBTWIp3M.

People eager to test drive the new system will have the chance beginning in October, when Nintendo 2DS joins a sampling tour in conjunction with Simon Malls that visits several different markets before it wraps up on Nov. 3. For more information about the tour, visit http://www.nintendo.com.

New Suggested Retail Price – Wii U Deluxe Set

Starting Sept. 20, the Deluxe version of Nintendo’s Wii U system will be reduced in price by $50, to a new suggested retail price of just $299.99. The new price makes Wii U an even greater value, particularly with the strong lineup of Wii U games available and on the way for the system in 2013. These include Pikmin 3, The Wonderful 101, EarthBound, New Super Luigi U, The Legend of Zelda: The Wind Waker HD, Super Mario 3D World and Donkey Kong Country: Tropical Freeze.

The Legend of Zelda: The Wind Waker HD Bundle

A new limited-edition Wii U bundle featuring The Legend of Zelda: The Wind Waker HD launches on Sept. 20 at a suggested retail price of $299.99. The bundle includes a black Deluxe Wii U console; a GamePad controller adorned with gold lettering, a gold Hyrule crest and gold symbols from the game; a download code for the digital version of Hyrule Historia, a book that details the chronology, history and artwork of The Legend of Zelda series; and a code that can be used to download The Legend of Zelda: The Wind Waker HD from the Nintendo eShop immediately at no additional cost.

The digital version of The Legend of Zelda: The Wind Waker HD will also launch on Sept. 20, while the packaged version launches Oct. 4 with distinctive gold-foil packaging, both at a suggested retail price of $49.99. GameStop is also offering an exclusive Ganondorf figurine bundled with the packaged game at a suggested retail price of $54.99.

Q4 Games

The robust lineup of games on the way for Nintendo systems in Q4 includes:

Wii U

The Legend of Zelda: The Wind Waker HD: Launches Sept. 20 (downloadable) and Oct. 4 (packaged) at a suggested retail price of $49.99.
Wii Party U: Launches Oct. 25 bundled with a Wii Remote Plus controller and stand at a suggested retail price of $49.99.
Super Mario 3D World: Launches Nov. 22 at a suggested retail price of $59.99.
Donkey Kong Country: Tropical Freeze: Launches Dec. 6 at a suggested retail price of $49.99.
Wii Fit U: Launches this holiday season. Further details, including launch date, pricing and bundling information, will be revealed at a later date.
Mario & Sonic at the Sochi 2014 Olympic Winter Games™: Launches this holiday season. Further details, including launch date and pricing, will be revealed at a later date.
Third-party titles: Previously announced titles on the way from Nintendo’s publishing partners include: Scribblenauts Unmasked: A DC Comics Adventure (Sept. 24) and LEGO Marvel Super Heroes (Fall) from Warner Bros. Interactive Entertainment; Skylanders SWAP Force (Oct. 13) and Call of Duty: Ghosts (Nov. 5) from Activision Publishing; Sonic Lost World (Oct. 22) from SEGA; and Rayman Legends (Sept. 3), Just Dance 2014 (Oct. 8), Assassin’s Creed IV Black Flag (Oct. 29) and Watch_Dogs (Nov. 19) from Ubisoft.
Nintendo 3DS

The Legend of Zelda: A Link Between Worlds: Launches Nov. 22 at a suggested retail price of $39.99.
Mario Party: Island Tour: Launches Nov. 22 at a suggested retail price of $39.99.
Third-party titles: Previously announced titles on the way from Nintendo’s publishing partners include: Scribblenauts Unmasked: A DC Comics Adventure (Sept. 24); LEGO Marvel Super Heroes: Universe in Peril (Fall) and Batman: Arkham Origins Blackgate (Oct. 25) from Warner Bros. Interactive Entertainment; Skylanders SWAP Force (Oct. 13) from Activision Publishing; Adventure Time: Explore the Dungeon Because I DON’T KNOW! (Nov. 19) from D3Publisher; and Sonic Lost World (Oct. 22) from SEGA.
Remember that Nintendo systems feature parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/wiiu and http://www.nintendo.com/3ds.

Nintendo 2DS will be offered for sale after FCC authorization is obtained.

Via:
The Verge
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