Nintendo to launch the world’s ugliest portable console this fall

Nintendo 2DS Release Date October 12th

Nintendo’s newest portable gaming console may be ugly but at least it’s cheap. The Japanese gaming company announced on Wednesday that it will start selling its new Nintendo 2DS portable console on October 12th for a rock-bottom price of just $129.99. Nintendo says the console will play all Nintendo 3DS games in 2D and that it has been “designed specifically for anyone looking for a more affordable entry point into the world of Nintendo hand-held video games.” While releasing a cheaper portable console is certainly a smart move on Nintendo’s part, the fact that the new console cannot be folded and is aesthetically rather unappetizing may make it a tough sell. Nintendo’s full press release follows below.

Nintendo Offers Unrivaled Value and Variety This Holiday Season with Lower Wii U Price, Zelda Wii U Bundle and New Nintendo 2DS Portable

Top Nintendo Video Games Get Launch Dates Through the End of 2013

REDMOND, Wash.–(BUSINESS WIRE)–Nintendo outlined a campaign that will offer consumers unprecedented levels of value and variety this holiday season. That proposition includes:

  • A $50 price drop for the Wii U Deluxe Set to a new suggested retail price of just $299.99, effective on Sept. 20.
  • A limited-edition Wii U bundle featuring The Legend of Zelda: The Wind Waker HD launching on Sept. 20.
  • The introduction of Nintendo 2DS, an entry-level dedicated portable gaming system that plays all Nintendo 3DS and Nintendo DS games in 2D. Nintendo 2DS launches Oct. 12, the same day as Pokémon X and Pokémon Y, at a suggested retail price of $129.99.
  • Dates for an outstanding lineup of Q4 video games for Nintendo 3DS and Wii U.

The announcements demonstrate Nintendo’s aggressive approach to providing new games and experiences available only on Nintendo platforms for all types of people this holiday season. Nintendo announced these items at the GameStop Managers Show in Las Vegas.

“Nintendo has one of the strongest and most diverse video game lineups in our history,” said Reggie Fils-Aime, Nintendo of America’s president and COO. “Today we’re making those unique Nintendo experiences more accessible and affordable. However you play and whatever you play, Nintendo has you covered.”

Nintendo 2DS

The newest member of the Nintendo 3DS family is designed specifically for anyone looking for a more affordable entry point into the world of Nintendo hand-held video games. Nintendo 2DS will be available in Red or Blue on Oct. 12 at a suggested retail price of $129.99.

Nintendo 2DS plays the entire library of packaged and downloadable games for Nintendo 3DS only in 2D. The system features a distinctive fixed, slate-type form factor, and optional carrying cases will be available in Red or Blue at launch at a suggested retail price of $12.99. Nintendo 2DS maintains many of the same hardware features as Nintendo 3DS: dual screens, game-play controls and touch-screen features. The system also has backward compatibility with the existing library of more than 2,000 Nintendo DS games, as well as access to wireless connectivity features like multiplayer online game play, fun Nintendo Video content and great digitally delivered games in the Nintendo eShop. To view a video of Nintendo 2DS, visit http://youtu.be/sAExBTWIp3M.

People eager to test drive the new system will have the chance beginning in October, when Nintendo 2DS joins a sampling tour in conjunction with Simon Malls that visits several different markets before it wraps up on Nov. 3. For more information about the tour, visit http://www.nintendo.com.

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