Apple confirmed earlier this month that it had acquired second screen TV company Matcha.tv, and it also purchased mapping startup Embark last week. Now, the company has seemingly acquired yet another small firm. Rapidus on Wednesday reported that Apple has acquired Sweden-based software startup AlgoTrim, which specializes in image and video compression that might help Apple’s iOS device lineup process media faster in the future. “AlgoTrim has developed algorithms for lossless compression of processing instructions in operating systems and applications,” Rapidus said in its report. “Apart from speeding up processing, the compression reduces the use of flash memory in for example RISC-processors.” This would mark the third recent Swedish acquisition made by Apple in recent years; the company bought facial recognition expert Polar Rose in 2010 and then it acquired Swedish mapping company C3 in late 2011.
Apple’s buying spree continues with reported AlgoTrim acquisition
Published Aug 28th, 2013 8:40AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
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