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Is HTC dumping Windows Phone?

Published Aug 13th, 2013 5:35PM EDT
HTC Windows Phone Plans

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HTC has tried plenty of things to reverse its current slide. Some seem to be working out relatively well, others not so much. Where HTC’s Windows Phone devices are concerned, the company gained some traction with its Windows Phone 8X and recent rumors suggested a new flagship Windows Phone might launch this fall. With HTC betting $1 billion on its latest Android phones, however, it seems like Windows Phone is again taking a back seat — or perhaps, HTC is moving away from Microsoft’s mobile platform entirely. A new report from Digitimes cites anonymous industry sources in claiming that HTC will likely “drift away” from Windows Phone now that Nokia’s Windows Phone market share has reached 80%. The report notes that HTC’s share of the tiny Windows Phone market is now just 5%, so focusing on Android is probably a good idea… especially considering HTC’s latest flagship phone is the best Android phone in the world.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.