Samsung’s flagship Galaxy S4 smartphone might be a jack of all trades, master of just one, but we have to give Samsung credit for owning it. In its latest Galaxy S4 ad, Samsung highlights a number of its custom Android features that some call bells and whistles but other enjoy quite a bit. While using his Galaxy S4 on an airplane, a man draws attention thanks to features like Easy Mode, Smart Switch, the Galaxy S4′s big bright 5-inch display and its ability to pause video when the watcher looks away from the screen. And of course Samsung can’t resist the urge to jab Apple’s iPhone, so the annoying iPhone owner who loved his Apple smartphone at the beginning of the ad ends up coveting all of the great features in Samsung’s flagship phone by the end. The full video is embedded below.