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Apple’s TV plans likely won’t disrupt the big cable companies

Published Jul 18th, 2013 12:50PM EDT
Apple TV Cable Companies

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While Google and Intel look dead-set on disrupting the cable industry, Apple appears to be taking a more accommodating approach. The New York Times reports that Apple’s secretive long-term plans for the television market will likely include partnerships with both media companies and cable companies to get its television products into consumers’ living rooms more quickly. To this end, the Times says that Apple is “collaborating with distributors like Time Warner Cable and programmers like the Walt Disney Company on apps that might eliminate the unpleasant parts of TV watching, like bothersome set-top boxes or clunky remote controls” and not trying to create its own Internet-based content streaming service that would compete against the established providers.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.