Huge Surface RT price cuts said to be unlikely to boost sales

Surface RT Price Analysis

Microsoft’s debut Surface RT tablet hasn’t been the runaway success the company was hoping for, so Microsoft recently slashed the price of the tablet — just as we expected. The sleek Windows RT slate now starts at just $350, down 30% from the old $500 base price, but sales aren’t expected to pick up much despite the drastically reduced pricing. Digitimes’ anonymous supply chain sources say that prices on Android tablets and touchscreen Windows laptops have also seen significant drops and as a result, third-quarter Surface RT sales aren’t expected to pick up much, if at all. Microsoft is expected to unveil a refreshed line of Surface tablets later this year or early next year.

Source:
Digitimes
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