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Apple, Google fall off list of top-10 brands as BlackBerry climbs to two-year high

Updated Dec 19th, 2018 8:41PM EST
Apple Top Brand List

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Tech industry leaders Apple and Google have fallen off of YouGov’s BrandIndex top-10 “Buzz Rankings” list in the U.S., which rates the top companies in America by brand perception. The firm recently published its mid-2013 rankings and found that Ford jumped from No.6 in 2012 to the top spot with a score of 31, while Amazon is now ranked second among all brands in the U.S. with a score of 29.9. In fact, the only other technology brands to place in the top-10 were YouTube at No.8 and Amazon’s Kindle brand, which came in at No.9 with a score of 23.7. Kindle’s ranking may improve further as Amazon gets ready to unveil three new Kindle Fire tablets later this year, according to a recent exclusive report from BGR. Also of note, BlackBerry ranked higher than it has in two years with a score of 5.3. While it didn’t come close to ranking in the top-10, this is at least a good sign that the company’s marketing efforts are paying off in some ways.

YouGov ranks companies based on the results of questionnaires given to 5,000 people each day in the U.S.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.