Apple, Google fall off list of top-10 brands as BlackBerry climbs to two-year high

Apple Top Brand List

Tech industry leaders Apple and Google have fallen off of YouGov’s BrandIndex top-10 “Buzz Rankings” list in the U.S., which rates the top companies in America by brand perception. The firm recently published its mid-2013 rankings and found that Ford jumped from No.6 in 2012 to the top spot with a score of 31, while Amazon is now ranked second among all brands in the U.S. with a score of 29.9. In fact, the only other technology brands to place in the top-10 were YouTube at No.8 and Amazon’s Kindle brand, which came in at No.9 with a score of 23.7. Kindle’s ranking may improve further as Amazon gets ready to unveil three new Kindle Fire tablets later this year, according to a recent exclusive report from BGR. Also of note, BlackBerry ranked higher than it has in two years with a score of 5.3. While it didn’t come close to ranking in the top-10, this is at least a good sign that the company’s marketing efforts are paying off in some ways.

yougov-buzz-2013

YouGov ranks companies based on the results of questionnaires given to 5,000 people each day in the U.S.

Source:
YouGov
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