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Tim Cook vs. Jony Ive: Battle of the WWDC tweets

Updated Dec 19th, 2018 8:41PM EST
Tim Cook Jony Ive WWDC Response

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It looks like the initial reaction to Apple’s reworked iOS 7 software might not have been as bad as the loudest naysayers made it out to be. Social media intelligence firm Viralheat analyzed more than 417,000 tweets relating to Apple that were posted during and after the company’s WWDC 2013 keynote, and it compared the sentiment surrounding Apple CEO Tim Cook and design boss Jony Ive, who oversaw the iOS 7 overhaul.

Interestingly, 72% of tweets mentioning Ive were positive compared to 64% for Cook, while just 15% of tweets mentioning Ive were negative compared to 24% for Cook. This suggests the initial reaction to Ive’s design work in iOS 7 was far more positive than much of the subsequent WWDC coverage would have us believe.

Aside from iOS 7, the most popular topics of conversation surrounding WWDC were the upcoming new Mac Pro, iTunes Radio and, not surprisingly, Steve Jobs.

An infographic created by Viralheat and published by Fortune follows below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.