Interest in large tablets fades as focus shifts to iPad mini, others

7 Inch Tablet Market Share

Consumers are still buying larger tablets but it seems as though they’re now more drawn to cheaper, smaller models such as the iPad mini and the Amazon Kindle Fire HD. Research firm DisplaySearch has found that “LCD tablet PC panel shipments reached 27 million units in March… primarily driven by 7-inch panels, which accounted for 48% of total tablet PC panel shipments.” The rise of smaller tablets is hardly surprising given the aggressive pricing that both Google and Amazon have established with their $200 7-inch tablets. However, DisplaySearch says that some of biggest growth is coming from emerging markets where white label manufacturers are selling 7-inch tablets for as little as $69 and putting significant pressure on established tablet manufacturers’ profit margins.

Source:
DisplaySearch
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