Recent reports suggested Ultra HD TV might not flop after all, and their prospects will only be helped by an early round of price cuts. Preliminary analyses from industry watchers didn’t paint a promising picture for Ultra HD, but more recent reports say new higher-resolution 4K panels might account for as much as 20% of all flat TV displays shipped this year. Now, a new report from Digitimes points out that Ultra HD TVs already saw deep price cuts in China for the holidays. Some models apparently saw price drops so huge that they matched the pricing of comparable 1080p TVs. Digitimes’ sources say suppliers are expected to ship between 3.5 million and 4 million 4K TV displays in 2013.