Samsung advertising barrage said to ‘mentally enslave’ Indian consumers

Samsung Marketing India Analysis

Samsung’s marketing Death Star isn’t just hovering over the United States — it has designs on conquering the entire world. Per Barron’s, Global Equities Research analyst Trip Chowdhry thinks that Apple may have a tougher time in India than other markets because BlackBerry and especially Samsung have already blanketed the country with ads touting their smartphones as elite products that consumers simply see as less expensive versions of the iPhone. Because of this, he says that the companies have created “an environment where they tend to mentally enslave the consumer to buy their products.” Chowdhry says this is particularly true of Samsung, which he says airs TV ads once every 15 minutes in India.

Source:
Barron's
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