Earlier this year, Google began a trial program to allow select Android developers the opportunity to respond to their critics on the Play Store. The company announced on Monday that the ability to reply to app reviews has now been expanded to all Google Play developers. Ellie Powers of the Google Play team notes that ever since connecting Play Store reviews with Google+ profiles, the quality of reviews has “increased tremendously.” There are still some times when a customer is left unsatisfied, however, and allowing a developer to respond to feedback will only make for a better application.
“There are a lot great things a developer can do to promote their app, but the best way for your app to take off is when a really happy user tells their friend about your app, who tells their friend, who tells someone else — you get the picture,” Powers said. “That’s why it’s always been a priority for us to strengthen that conversation between developers and their users.”