HTC One seen holding its own against Galaxy S4 marketing barrage

HTC One Sales Projection

The biggest question for the HTC One hasn’t been whether it’s good enough to go toe-to-toe with Samsung’s Galaxy S4, but whether it can survive under fire from Samsung’s marketing Death Star that spent a whopping $402 million in the United States alone last year. Barron’s points us to a new research note from CLSA Asia-Pacific Markets analyst CK Cheng, who has upped his sales estimates for the HTC’s new flagship phone to 3.5 million units in the second quarter of 2013, up from an earlier estimate of between 2.5 million to 3 million. For the full year, Cheng says that HTC will probably sell between 9 million and 10 million HTC Ones, which is an improvement from sales of the HTC One X that topped out at between 7 million and 8 million units. Cheng also says that the glowing reviews the HTC One has received will keep its sales strong throughout the year even as Samsung is shipping upward of 60 million Galaxy S4 models to markets around the world.

Source:
Barron's
blog comments powered by Disqus