Live from Facebook’s Android event

Facebook Home Liveblog

Various reports over the past few years have suggested that Facebook (FB) is developing its own smartphone, but nothing has materialized yet. Instead, Facebook continues to expand its mobile products across various mobile platforms, and we expect the company to further its efforts today. According to earlier reports, Facebook will unveil new “Facebook Home” Android software that features deep integration with several Facebook services. The software is expected to be available across a number of Android smartphones, and rumors suggest it will be showcased on the upcoming “HTC First” smartphone rather than an own-brand “Facebook Phone.” All will be revealed momentarily though, and our live coverage of Facebook’s press conference follows below.

Joshua Karp

Joshua Karp

Annnnd we’re done!

Joshua Karp

Facebook is focused on the remaining 2/3’s of the world that is currently not connected to the internet. The developing market is their holy grail

Joshua Karp

We’ve got Zuckerberg back for one more dramatic summary

Joshua Karp

Will also be available in Europe on EE and Orange in the next few months

Joshua Karp

Joshua Karp

Available right now for pre-order at att.com/facebookhome

Joshua Karp

Available on April 12th for $99.99 on 2-year contract exclusive to AT&T

Joshua Karp

De La Vega just called the First “The most immersive engagement I’ve ever seen”

Joshua Karp

De La Vega up now to chat about ATT’s support for the new HTC phone

Joshua Karp

The HTC First will be a 4G, LTE phone

Joshua Karp

Joshua Karp

4 colors. Red light blue, white, and black.

Joshua Karp

Combination of Facebook Home and “great HTC design”. It’s the only phone currently that has Facebook Home pre-loaded

Joshua Karp

Chou just intro’d the HTC First

Joshua Karp

Joshua Karp

Now Peter Chou and Ralph De La Vega from HTC and ATT to announce their Home Phone

Joshua Karp

Facebook now also has a new certification program to get proper spec requirements for Facebook Home

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It will be available on April 12th from the Play Store

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Home will be available on the HTC One, One X, Samsung Galaxy 3/4, and Note 2 in 1 week

Joshua Karp

Alllright it’s “fun” video time

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Here comes Zuckerberg again to wrap this thing up

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“Mobile First, Mobile Best” is their new motto

Joshua Karp

Joshua Karp

They’re billing monthly updates with new features and improvements, throwing out the yearly development cycle

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Tablets not available at launch, but “within several months after launch”

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Will allow for use on Tablets and Phones alike

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Will be available on Play Store

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Home will be available to anyone with the most recent Facebook and Messenger apps on their Android phone

Joshua Karp

Flick icon down, Chat Head gone

Joshua Karp

Group chats possible, and you can see the group chat with the chat head icon

Joshua Karp

Facebook chat convos are integrated totally with SMS. The same thread persists regardless of the medium you’re currently using

Joshua Karp

Multiple Chat Heads available at any given time

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This is actually pretty cool. It allows you to jump back and forth between apps, gather information relevant to the chat at hand, without closing out the conversation

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Tap on Chat Head, conversation slides down slickly below the icon without pulling you out of whatever app you’re currently in

Joshua Karp

Chat Heads allows for messaging without leaving the task at hand

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Messaging now requires complete attention diversion into the messaging app

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Joey Flynn here now to talk about Chat Heads…

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Apps can be bookmarked for easier access with a quick launcher. There’s also an inline status/chat updater from the notification bar

Joshua Karp

Status updates work similarly to Chat Heads. There’s a floating series of content updates that can be clicked on to interact with, or all folded into one single icon to place on the screen away from the main focus

Joshua Karp

Joshua Karp

No logos, no apps, the content really does feature first and foremost

Joshua Karp

Photos cycle through with status updates. The status floats on top of the person’s cover photo to provide UI consistency with image displays

Joshua Karp

Frankly, this looks a lot like HTC’s new Sense Blink Feed…

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Cover feed is the first screen to greet you when you turn your phone on

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Zuck is done, here comes Adam Mosseri to walk us through a bit more detail

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Chat Heads work with both Facebook Messaging and SMS

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The Home app allows for a floating circle of “Chat Heads” that float on top of any screen. Easily pulled up at any time

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This is called, we kid you now, Chat Heads

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Tap on profile pic, bring up chat conversation, and continue to chat in a UI overlay that doesn’t kill the currently running app

Joshua Karp

Facebook messaging has been totally redesigned to fit into the Home people-oriented concept. Want to end the “back and forth” between different messaging apps

Joshua Karp

Apps are still available, but they are secondary to the Facebook newsfeed. Apps are still 1-swipe away by tapping on the homescreen icon

Joshua Karp

Notifications are also designed around people, with profile images replacing apps, and people’s profiles becoming the centerpiece of the phone UI

Joshua Karp

Instant comment, and all interactions are designed to feel like they’re “system level”…wanted everything to feel super intuitive.

Joshua Karp

Home provides instant access to Facebook newsfeed

Joshua Karp

Joshua Karp

A home screen replacement, plus a suite of Apps tailored to the Facebook experience. Home provides a people-based UI

Joshua Karp

Android Home just announced.

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We look at the home screen of our phone “100 times” every day. Yeesh…that’s a bit terrifying

Joshua Karp

Talking now about the revolutionary openess and customizability of Android, how it’s a perfect space to build in a new user experience much like what Facebook is striving to provide with their new Home software

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Deeper than just an “ordinary” app

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Their goal is to bring the phone and service to a massive audience. They’re not interested in building a super high-end device that will only appeal to a small demographic

Joshua Karp

Facebook is trying to bring the Home experience to your phone. A centralized hub for all of your social and communication needs.

Joshua Karp

Joshua Karp

Shift the paradigm from designing phones around Apps, to designing phones around “people”

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Zuck is describing a new design approach, centered around making things more “people” oriented…

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He’s talking about the concepts of “Open” and “Connected” leading into a discussion of the actual Facebook handset

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Annnnd here’s Zuckerberg

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Applause…we’re not sure what for, but anything to kill this silence is welcome.

Joshua Karp

They’re really pushing the limits of awkward/dramatic silence…dead quiet in here.

Joshua Karp

Music dead. Thank God.

Joshua Karp

A mysterious voice over the PA just indicated an imminent start to the event. Let’s go!

Joshua Karp

Music is taking a marked turn for the worse. Creed playing…let’s hope this thing gets started soon.

Joshua Karp

We’re hearing lots of murmurs about…surprise…a Facebook phone! With the cat so fully out of the bag, the anticipation seems a little muted, but we’re still excited to see what pops out from behind the curtains at 10am. Would a surprise appearance from Oprah be too much to ask for? We think not.

Joshua Karp

Joshua Karp

Music rocking. It’s a little upbeat for this early hour, but they’re doing their best to get us dancing before the keynote starts

Joshua Karp

Annnnd we’re in. Lots of press milling around, and by milling, we mean sitting on incredibly uncomfortable wooden chairs. Would it have killed Zuck to spring for a table?

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