Apple (AAPL) has Ping, Microsoft (MSFT) has Zune, and now BlackBerry’s (BBRY) BBM Music can be added to the list of failed music ventures embarked upon by consumer electronics companies. As the reinvigorated smartphone vendor fights to stage a comeback in 2013, it is also apparently still trimming the fat. The latest addition to the chopping block will be BBM Music, the curious service that gave users access to 50 songs of their choosing as well as songs chosen by each of their BBM contacts. “BBM Music service will be discontinued as of June 2, 2013,” BlackBerry said in a letter to customers picked up by CrackBerry. “For paying customers, April is the last month that you will be billed. In May, as your BBM contacts stop using the service, songs in your playlists will begin to turn grey and will no longer be available.”
BlackBerry to shutter failed music service after less than two years
Published Apr 4th, 2013 10:15AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
