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Apple told to produce an ‘iPhablet’ or risk losing ‘a lot of market share’

Published Apr 3rd, 2013 4:08PM EDT
Apple iPhablet Market

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Nokia (NOK) should take solace because it’s not the only company getting panicky advice from analysts who want it to produce a “phablet” within the coming year. Per Barron’s, ISI Group analyst Brian Marshall, who maintains a Strong Buy rating on Apple shares, told CNBC on Wednesday that Apple needs to “migrate to the 5-inch screen iPhone this summer” or the company will “lose a lot of market share.” Marshall noted that at Mobile World Congress this year, “every major high-end smartphone was had a larger screen” and claimed that “most people are migrating to five inches” for smartphones in the future. Even more dramatically, Marshall said that the “phablet” craze presents a “do or die moment” for Apple. As we’ve noted in the past, it seems that having the world’s best-selling smartphone just isn’t enough anymore for some Apple analysts.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.