Subsidized smartphones, expensive contracts and two-year service agreements have become the norm in the mobile industry, however T-Mobile is looking to shake things up. The company has already rolled out its new contract-free pricing, and is expected to announce new details about its 4G LTE network and may even showcase a full lineup of iPhone devices at its press event in New York City on Tuesday. Can the nation’s fourth largest wireless provider finally set itself apart from Verizon (VZ), AT&T (T), Sprint (S) and a handful of smaller carriers? Read on for our live coverage of T-Mobile’s “UNcarrier” press event.
That is all she wrote, it is time to test T-Mobile’s LTE network
Correction: High-end phones (iPhone 5, GS 4, etc…) will cost $99 down payment and $20 over 24 months.
Legere wasn’t clear about the throttling policy but it seems it should be a non-issue — we hope.
The “fair use” policy won’t affect customers
That is a shame…
T-Mobile will throttle customers if they are “inhibiting fair access to others”
As previously noted, Wi-Fi tethering is included with all plans (500MB, 2.5GB, all the way up to 12.5GB). It is not included with unlimited data.
Until it is paid off, however, it will remain locked
Any T-Mobile phone that is paid off can be carrier unlocked
T-Mobile will also allow you to trade in the device
If you decide to leave T-Mobile prior to your phone being paid off you are still required to pay $20 a month (or however much your phone cost).
John Ledget is back on stage for a Q&A session
BlackBerry Z10 available now
Galaxy S 4 coming May 1st to T-Mobile
“You pay $1,000 less on T-Mobile over 2 years compared to AT&T”
$99 is only the downpayment for the device, you will still have to pay a monthly fee of up to $20 a month for 24 months.
*Correction: It will be $20 per month for 24 months not five
T-Mobile will carry the iPhone 4S and iPhone 4 in addition to the iPhone 5
“We did this all without a restrictive two-year service agreement”
“$50 unlimited with 500MB of 4G data is half the price of AT&T”
$50 compared to $110 a month maybe more”
Sievert is comparing T-Mobile’s prices to AT&T
“We will now have 50% more bandwidth than AT&T”
“This will open T-Mobile up to millions of devices”
“We are migrating HSPA to the 1900 spectrum… the same frequency AT&T uses.”
T-Mobile chief marketing officer, Michael Sievert , on stage
“This is what we are calling T-Mobile un-leashed”
“Customers need people to stop acting like AT&T”
“We are unleashing everything”
All priced $99
“We have the full LTE device line up… BlackBerry Z10, HTC One, iPhone 5, Galaxy S 4”
“We are the only carrier that is going to have HD Voice on the iPhone 5”
iPhone 5 will include support for T-Mobile’s HSPA+ and LTE network
iPhone 5 price is $99 + $20 a month for 24 months
iPhone 5 is coming from T-Mobile on April 12th for $99 no contract!
“We have created a way to get unbelievable upfront smartphone prices”
Month-to-month payments and no long term agreements
“If we stay good… stay with us”
“If we suck this month, drop us!”
“We aren’t going to the prepaid business… just no contract”
“If you come to T-Mobile you will sign you last contract” lots of applause
“Customer love smartphones and everyone hates contracts”
As previously announced, T-Mobile will offer plans at simple prices from 500MB to 12.5GB per month with wireless tethering or an unlimited plans for $70 per month
“We call it the Simple Choice”
“Rate plans are painful and we have radically simplified them.”
“LTE will be live in New York City by early summer”
“When you drop from LTE, you will still be on our ultra fast HSPA+ network.”
Will also be available in Phoenix and San Jose
“And today we are launching LTE in Houston, Kansas City, Las Vegas, Baltimore and Washington DC”
“We have invested over $4 billion in modernizing out network, we already have a lightning fast 4G network and cover 229 metro cities.”
“T-Mobile will un-leash the wireless industry”
T-Mobile is looking to be transparent… bring your own device, lowest price out the door… etc
“The industry is broken… there are no rewards for loyalty”
Legere believes carriers should earn a customer’s business
“Carriers love you once every 23 months”
“You get a phone and how long after you walk into the store does that phone become a dinosaur.”
“Next is contracts, you have to sign one… no one wants to.”
“Second problem is complicated rate plans”
“High prices and fake scary low prices.”
“Let me tell you why the industry is broken and how we will fix it.”
As you remember, we knew about the contract-free pricing for a while
Legere jokingly pointed out all the leaks TmoNews has published over the past few months
“We are testing the appetite for something dramatically different”
T-Mobile president and CEO John Legere has taken the stage
T-Mobile is promoting the tagline #SimpleChoice
Jason Jones of The Daily Show is exposing the wireless industry and uncover the truth about two-year contracts
The lights are dimming and a video has begun playing
The walls are covered with words like “restrictive,” “expensive,” “locked in,” “overage penalties,” and “trapped”
T-Mobile is really pushing for the end of contracts. To enter the event we walked through a “wall of shame” that highlighted overpriced cell phone bills and even included a metal detetor that denied users an upgrade.
And we are seated… the event should begin shortly
Most interesting part from my perspective: How does T-Mobile sell users on the idea of unsubsidized smartphones? Sure, you can get a smartphone without a two-year contract but… people really like getting a high-end device for $200!
One other interesting tidbit is that T-Mobile has just recently received regulatory approval for its merger with MetroPCS but it still needs to win the votes of MPCS shareholders next month to make the marriage official. So we likely won’t be hearing too much about that today, but it’s something to keep in mind since the MPCS acquisition could help T-Mobile expand its LTE offerings pretty rapidly.
To give a quick recap of what we know: T-Mobile has already published details on its contract-free wireless plans. And it’s very likely to (at last!) announce that it’s selling Apple’s iPhone. And it should hopefully give us a time table on when it will launch LTE as well.
And yes, it does make you wonder why companies even bother scheduling press conferences for certain times when they aren’t even ready to let people into the building at their supposed start time. But it should hopefully be just another five or ten minutes…
We’re getting word that T-Mobile hasn’t yet let anyone into the building yet, but we’ll be sure to give you updates once they start!
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