Live from T-Mobile’s ‘UNcarrier’ event

T-Mobile UNcarrier Liveblog

Subsidized smartphones, expensive contracts and two-year service agreements have become the norm in the mobile industry, however T-Mobile is looking to shake things up. The company has already rolled out its new contract-free pricing, and is expected to announce new details about its 4G LTE network and may even showcase a full lineup of iPhone devices at its press event in New York City on Tuesday. Can the nation’s fourth largest wireless provider finally set itself apart from Verizon (VZ), AT&T (T), Sprint (S) and a handful of smaller carriers? Read on for our live coverage of T-Mobile’s “UNcarrier” press event.

Dan Graziano
Dan Graziano

That is all she wrote, it is time to test T-Mobile’s LTE network

Dan Graziano
Dan Graziano

Correction: High-end phones (iPhone 5, GS 4, etc…) will cost $99 down payment and $20 over 24 months.

Dan Graziano
Dan Graziano

Legere wasn’t clear about the throttling policy but it seems it should be a non-issue — we hope.

Dan Graziano
Dan Graziano

The “fair use” policy won’t affect customers

Dan Graziano
Dan Graziano

That is a shame…

Dan Graziano
Dan Graziano

T-Mobile will throttle customers if they are “inhibiting fair access to others”

Dan Graziano
Dan Graziano

As previously noted, Wi-Fi tethering is included with all plans (500MB, 2.5GB, all the way up to 12.5GB). It is not included with unlimited data.

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

Until it is paid off, however, it will remain locked

Dan Graziano
Dan Graziano

Any T-Mobile phone that is paid off can be carrier unlocked

Dan Graziano
Dan Graziano

T-Mobile will also allow you to trade in the device

Dan Graziano
Dan Graziano

If you decide to leave T-Mobile prior to your phone being paid off you are still required to pay $20 a month (or however much your phone cost).

Dan Graziano
Dan Graziano

John Ledget is back on stage for a Q&A session

Dan Graziano
Dan Graziano

BlackBerry Z10 available now

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

Galaxy S 4 coming May 1st to T-Mobile

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“You pay $1,000 less on T-Mobile over 2 years compared to AT&T”

Dan Graziano
Dan Graziano

$99 is only the downpayment for the device, you will still have to pay a monthly fee of up to $20 a month for 24 months.

*Correction: It will be $20 per month for 24 months not five

Dan Graziano
Dan Graziano

T-Mobile will carry the iPhone 4S and iPhone 4 in addition to the iPhone 5

Dan Graziano
Dan Graziano

“We did this all without a restrictive two-year service agreement”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“$50 unlimited with 500MB of 4G data is half the price of AT&T”

Dan Graziano
Dan Graziano

$50 compared to $110 a month maybe more”

Dan Graziano
Dan Graziano

Sievert is comparing T-Mobile’s prices to AT&T

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“We will now have 50% more bandwidth than AT&T”

Dan Graziano
Dan Graziano

“This will open T-Mobile up to millions of devices”

Dan Graziano
Dan Graziano

“We are migrating HSPA to the 1900 spectrum… the same frequency AT&T uses.”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

T-Mobile chief marketing officer, Michael Sievert , on stage

Dan Graziano
Dan Graziano

“This is what we are calling T-Mobile un-leashed”

Dan Graziano
Dan Graziano

“Customers need people to stop acting like AT&T”

Dan Graziano
Dan Graziano

“We are unleashing everything”

Dan Graziano
Dan Graziano

All priced $99

Dan Graziano
Dan Graziano

“We have the full LTE device line up… BlackBerry Z10, HTC One, iPhone 5, Galaxy S 4″

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“We are the only carrier that is going to have HD Voice on the iPhone 5″

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

iPhone 5 will include support for T-Mobile’s HSPA+ and LTE network

Dan Graziano
Dan Graziano

iPhone 5 price is $99 + $20 a month for 24 months

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

iPhone 5 is coming from T-Mobile on April 12th for $99 no contract!

Dan Graziano
Dan Graziano

“We have created a way to get unbelievable upfront smartphone prices”

Dan Graziano
Dan Graziano

Month-to-month payments and no long term agreements

Dan Graziano
Dan Graziano

“If we stay good… stay with us”

Dan Graziano
Dan Graziano

“If we suck this month, drop us!”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“We aren’t going to the prepaid business… just no contract”

Dan Graziano
Dan Graziano

“If you come to T-Mobile you will sign you last contract” lots of applause

Dan Graziano
Dan Graziano

“Customer love smartphones and everyone hates contracts”

Dan Graziano
Dan Graziano

As previously announced, T-Mobile will offer plans at simple prices from 500MB to 12.5GB per month with wireless tethering or an unlimited plans for $70 per month

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“We call it the Simple Choice”

Dan Graziano
Dan Graziano

“Rate plans are painful and we have radically simplified them.”

Dan Graziano
Dan Graziano

“LTE will be live in New York City by early summer”

Dan Graziano
Dan Graziano

“When you drop from LTE, you will still be on our ultra fast HSPA+ network.”

Dan Graziano
Dan Graziano

Will also be available in Phoenix and San Jose

Dan Graziano
Dan Graziano

“And today we are launching LTE in Houston, Kansas City, Las Vegas, Baltimore and Washington DC”

Dan Graziano
Dan Graziano

“We have invested over $4 billion in modernizing out network, we already have a lightning fast 4G network and cover 229 metro cities.”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“T-Mobile will un-leash the wireless industry”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

T-Mobile is looking to be transparent… bring your own device, lowest price out the door… etc

Dan Graziano
Dan Graziano

“The industry is broken… there are no rewards for loyalty”

Dan Graziano
Dan Graziano

Legere believes carriers should earn a customer’s business

Dan Graziano
Dan Graziano

“Carriers love you once every 23 months”

Dan Graziano
Dan Graziano

“You get a phone and how long after you walk into the store does that phone become a dinosaur.”

Dan Graziano
Dan Graziano

“Next is contracts, you have to sign one… no one wants to.”

Dan Graziano
Dan Graziano

“Second problem is complicated rate plans”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

“High prices and fake scary low prices.”

Dan Graziano
Dan Graziano

“Let me tell you why the industry is broken and how we will fix it.”

Dan Graziano
Dan Graziano

As you remember, we knew about the contract-free pricing for a while

Dan Graziano
Dan Graziano

Legere jokingly pointed out all the leaks TmoNews has published over the past few months

Dan Graziano
Dan Graziano

“We are testing the appetite for something dramatically different”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

T-Mobile president and CEO John Legere has taken the stage

Dan Graziano
Dan Graziano

T-Mobile is promoting the tagline #SimpleChoice

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

Jason Jones of The Daily Show is exposing the wireless industry and uncover the truth about two-year contracts

Dan Graziano
Dan Graziano

The lights are dimming and a video has begun playing

Dan Graziano
Dan Graziano

The walls are covered with words like “restrictive,” “expensive,” “locked in,” “overage penalties,” and “trapped”

Dan Graziano
Dan Graziano

Dan Graziano
Dan Graziano

T-Mobile is really pushing for the end of contracts. To enter the event we walked through a “wall of shame” that highlighted overpriced cell phone bills and even included a metal detetor that denied users an upgrade.

Dan Graziano
Dan Graziano

And we are seated… the event should begin shortly

Brad Reed
Brad Reed

Most interesting part from my perspective: How does T-Mobile sell users on the idea of unsubsidized smartphones? Sure, you can get a smartphone without a two-year contract but… people really like getting a high-end device for $200!

Brad Reed
Brad Reed

One other interesting tidbit is that T-Mobile has just recently received regulatory approval for its merger with MetroPCS but it still needs to win the votes of MPCS shareholders next month to make the marriage official. So we likely won’t be hearing too much about that today, but it’s something to keep in mind since the MPCS acquisition could help T-Mobile expand its LTE offerings pretty rapidly.

Brad Reed
Brad Reed

To give a quick recap of what we know: T-Mobile has already published details on its contract-free wireless plans. And it’s very likely to (at last!) announce that it’s selling Apple’s iPhone. And it should hopefully give us a time table on when it will launch LTE as well.

Brad Reed
Brad Reed

And yes, it does make you wonder why companies even bother scheduling press conferences for certain times when they aren’t even ready to let people into the building at their supposed start time. But it should hopefully be just another five or ten minutes…

Brad Reed
Brad Reed

We’re getting word that T-Mobile hasn’t yet let anyone into the building yet, but we’ll be sure to give you updates once they start!

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