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Apple again named world’s most admired company by Fortune

Updated Feb 28th, 2013 12:40PM EST
Apple Most Admired Company 2013

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For the sixth consecutive year, Apple (AAPL) has been named the world’s most admired company by Fortune. The decision comes as something of a surprise considering the $250 billion that has been shaved from Apple’s market cap over the past five months. IApple is still the world’s most profitable technology company by a huge margin though, and apparently it is also still the most admired. Fortune’s blurb on Apple follows below.

Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period. The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world’s best selling smartphone, followed in second place by the iPhone 4S.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.