Tired of losing sales to the likes of Amazon (AMZN), Best Buy (BBY) has made its online price-matching policy permanent. “Showrooming” — or, the practice of going to a store like Best Buy to look at products but then making an actual purchase online — has been a problem for brick and mortar retailers like Best Buy in recent years. The nationwide electronics seller has decided to combat the issue by revamping its price-matching policy. Instead of matching just brick and mortar retail stores, Best Buy will now also match the advertised prices of 19 major online competitors including Amazon. The retailer’s press release follows below.
Best Buy ends ‘showrooming’ with Low Price Guarantee
MINNEAPOLIS – February 15, 2013 – Best Buy’s Low Price Guarantee hits online and in stores on March 3, signaling the end of “showrooming.” Best Buy will price match all local retail competitors and 19 major online competitors in all product categories and on nearly all in-stock products, whenever asked by a customer.
Best Buy is the only retailer to offer a Low Price Guarantee in addition to having a full range of the latest and greatest devices and services, a sales force dedicated to providing impartial and knowledgeable advice and full support for the life of the product.
With a Low Price Guarantee, our customers will have the best of both worlds when they shop BestBuy.com or come to a Best Buy store. They will get unbiased service from our Blue Shirts and support for the life of their product while also knowing they have a Low Price Guarantee on nearly every item. This guarantee is available on BestBuy.com, at more than 1,000 Best Buy big box stores, more than 400 Best Buy Mobile stand-alone stores in the United States, as well as on the telephone.
The full Low Price Guarantee policy – including exclusions and the list of online retailers we will match prices from – can be found on BestBuy.com.