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With future growth in doubt, MacBook resellers start slashing prices

Published Jan 23rd, 2013 3:55PM EST
Apple MacBook Reseller

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Now might be the time to get a relative bargain on a used MacBook. AppleInsider reports that MacBook resellers, concerned about Apple’s (AAPL) future growth prospects, have started enacting “unusually steep price cuts on almost all sub-$2000 MacBook Pros and MacBook Airs,” with a typical discount ranging from $100 to $200.

According to AppleInsider’s “historical Mac Price Guide data,” the price cuts “began at Best Buy (BBY) — Apple’s largest domestic brick-and-mortar retail partner — and was quickly mirrored by Apple’s other top-tier partners including Amazon (AMZN), B&H Photo and MacMall.”

The stock market has been pounding Apple over the past several months over concerns that the company may have hit its peak and will be unable to maintain its traditionally high margins for products going forward. Apple’s earnings report due to be released Wednesday afternoon should give some more insight into whether fears of the company’s slowing growth are justified or overblown.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.