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iPhone 5 order cuts reportedly not as severe as claimed

Published Jan 15th, 2013 8:35AM EST
iPhone 5 Order Cuts

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Investors were sent into a panic on Monday, again, as reports from Nikkei and The Wall Street Journal suggested Apple (AAPL) slashed iPhone 5 component orders in half due to weak demand. According to both reports, Apple recently trimmed its iPhone 5 display panel orders from 65 million to around half that figure. BGR pulled the report apart on Monday, and now NPD DisplaySearch analyst Paul Semenza says his sources paint a much different picture of Apple’s recent order cuts.

Semenza’s checks with his supply chain sources revealed that Apple did indeed cut its display panel orders for the month of January, but not by 50% as earlier reports had stated. Speaking with The New York Times, the analyst said Apple trimmed iPhone 5 display orders for January from 19 million to between 11 million and 14 million.

If the analyst’s figures are accurate, the recent order cuts likely aren’t as severe as earlier reports suggested. They still represent a big adjustment, as Semenza noted, possibly indicating that demand for the iPhone 5 is nowhere near what Apple had anticipated.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.