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Despite repeated sellouts, Nexus 4 sales estimated to total just 375,000 units

Published Jan 3rd, 2013 2:14PM EST
Nexus 4 Sales Total 2012

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Google’s (GOOG) has had trouble keeping latest Nexus-branded smartphone, the LG (066570)-built Nexus 4, in stock as hordes of Android fans would swarm Google’s website each time more units became available. According to new estimates however, the Nexus 4 stock-outs were due entirely to inventory issues rather than immense demand. The xda-developers community has done some calculations based on data gleaned from device serial numbers. They have been able to determine where and when their Nexus 4 handsets were built, and they were also able to estimate the total number of units sold to date: 375,000. While the figure is hardly precise, it appears as though sound logic was used to calculate the figure and it likely represents a good rough sales estimate.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.