Sony admits being outclassed by iPhone and Galaxy S III, promises new flagship smartphone

Sony Xperia Launch

Sony (SNY) has had a tough run in the smartphone industry. Its feature phones were once highly sought-after thanks to sleek designs and class-leading cameras, but the company was never really able to carry its success over to smartphones. Its most recent handsets have clearly been a step in the right direction and yet Sony still can’t compete with industry leaders like Samsung (005930) and Apple (AAPL).

In a recent interview with Financial Times Deutschland, Sony Mobile’s sales boss Dennis van Schie acknowledged the company’s shortcomings but said Sony “will create, in the near future, a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III.”

Hopefully Sony has learned at this point that specs alone simply can’t cut it, so we’ll be looking for some compelling differentiation when Sony announces its new flagship smartphone.

blog comments powered by Disqus