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Early data shows Microsoft’s Surface tablet is most popular new Windows device

Published Nov 15th, 2012 2:05PM EST

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Microsoft (MSFT) chief executive Steve Ballmer has remained silent when it comes to sales of the company’s Surface tablet. Despite its controversial pricing model, launch-day preorders for the base model of Microsoft’s debut tablet sold out in less than 24 hours. Ballmer revealed shortly after launch that Surface sales were only off to a modest start, however, and the executive chose not to elaborate with any figures. If we are to believe data from advertising network AdDuplex, the Surface tablet is the most popular new Windows device. The firm saw traffic from almost three thousand different Windows 8 and Windows RT devices in a single day, and notes that Microsoft’s tablet was the most popular device model with 11% of all traffic, while HP (HPQ) was the most popular vendor with a 24% share.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.