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Apple unlikely to hit MacBook growth target

Published Nov 7th, 2012 4:48PM EST
Apple MacBook Growth 2012

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Apple (AAPL) is unlikely to hit its 2012 growth target for MacBook sales, according to a new report. Citing sources within Taiwan-based supply chain companies, Digitimes on Wednesday reported that shipments of Apple’s new MacBook laptops this quarter will not make up enough ground to hit Apple’s 2012 goals. The company had targeted 30% growth in 2012, but actual growth is expected to be just 7% year-over-year.

Market research firm IDC estimated that Apple shipped 12.824 million MacBook laptops in 2011. With a 30% annual growth rate, Apple’s 2012 shipment target would be 16.67 million units but Digitimes’ sources estimate 2012 MacBook shipments will reach just 13.783 million units. The site says its sources blame the timing of Apple’s recent MacBook refresh as the main reason for the missed target, since the new models didn’t launch until late October.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.