Amazon relents, agrees to ditch Kindle Fire ads for an extra fee

Kindle Fire HD Ad Removal

Amazon (AMZN) knows that not everyone wants to be bothered by advertisements as they get ready to relax with a cup of tea and a copy of Fifty Shades of Grey, so the company’s support team confirmed last week that users would be able to opt out of “Special Offers” on its new line of tablets. Later that day however, Amazon PR said this would not be the case and those who purchase a new tablet from Amazon will be stuck with ads forever. Potential buyers were none too happy with the news, of course, and a flurry of complaints has prompted the online retail giant to reconsider. “With Kindle Fire HD there will be a special offers opt-out option for $15,” Amazon said in a statement given to TechCrunch. “We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.” Amazon’s new 7-inch Kindle Fire HD tablet will begin shipping this Friday and the 8.9-inch version will launch in November.

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