Amazon (AMZN) decided not to discuss it at Thursday’s press event, but all three of Amazon’s new Kindle Fires — the new 7-inch tablet, 7-inch HD tablet and 8.9-inch Kindle Fire HD — will come with “Special Offers” a.k.a. advertisements on their lock screens, The Verge reports. Previously reserved only for select Kindle eReader models and removable for a $30 fee, the promotions and ads on the new Fire tablets will be unavoidable for the time being. Amazon has historically used Special Offer devices to subsidize its Kindle devices and the new Fires will no different. While the “Special Offers” could upset some users, there’s no denying that Amazon’s $299 price point for the 8.9-inch Kindle Fire HD could make it worthwhile for users to deal with the ads. The Kindle Paperwhite eReader will be ad-supported as well according to Amazon.