The BGR Show – Saving BlackBerry: RIM CMO Frank Boulben talks BlackBerry 10 and company strategy

RIM BlackBerry 10

This week we sit down with Research In Motion’s (RIMM) Chief Marketing Officer Frank Boulben to discuss the state of BlackBerry. We cover RIM’s marketing challenges and triumphs, what sets upcoming BlackBerry 10 devices apart from iOS and Android, how the tablet space is shaping up, and other details about the company’s plans. There’s a product-focused version of the interview below for The BGR Show, and a longer unedited version that follows.

And here’s the full unedited interview:

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BGR Interview with Research In Motion CMO Frank Boulben from Jonathan Geller on Vimeo.

Research In Motion changed the world with it launched the first BlackBerry device, but the company has been in decline over the past few years. With Apple and Samsung dominating the smartphone market, the future of the BlackBerry brand rides on whether or not RIM can succeed in stirring up excitement over its upcoming new BlackBerry 10 smartphones. This week, we talk to RIM’s Chief Marketing Officer Frank Boulben about the next generation of BlackBerry smartphones and how RIM plans to take on Apple and Samsung in the smartphone market.

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