Facebook (FB) and privacy concerns seem to go hand in hand. Sure, the company has had its fair share of snafus, but the fact that its user base continues to grow at an amazing pace suggests that people might finally be coming around to trust the now-public social networking giant with their data. According to the results of a recent survey from Harris Interactive, however, that’s not the case.
Harris’s survey, as noted by The Washington Post, found that only 33% of Internet users are comfortable with Facebook’s using their personal data to serve targeted advertisements. 41% said they trust advertising giant Google (GOOG) with their data to serve them personalized ads, and 66% said the same about Amazon (AMZN).
Marketing firm Placecast conducted the survey on behalf of Harris, and it polledÂ 2,262 people in the United States. Interestingly, local grocery stores were found to be the most trusted retailers among respondents â€” 81% of those polled said they were comfortable with supermarkets using their shopping habits to issue targeted coupons.