U.K. Apple smartphone sales fall ahead of next-gen iPhone announcement

iPhone Sales 2012

Despite iOS usage hitting an all time high, sales of Apple’s iPhone have declined over the past few months as customers await the arrival of the company’s next-generation iPhone. Rivals of the Cupertino-based company, on the other hand, have released a slew of new handsets and have achieved increased sales. While the iPhone 4S remained the most popular smartphone in the United Kingdom, sales fell from nearly a quarter of all handsets sold in March to about a fifth of all handsets sold in June, the Financial Times reported. Sales of Samsung’s flagship Galaxy S III smartphone have also impacted the iPhone — according to market research firm Gfk, the device captured nearly 18% of the market in its first week in June.

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