Apple is reportedly planning a complete overhaul of its iTunes service, marking one of the largest changes since the music software debuted in 2003, Bloomberg reported. According to the publication’s sources, the changes will closely integrate the Cupertino-based company’s iCloud storage service with iTunes, allowing users to seamlessly access and manage their music, videos and downloaded apps across various devices. Apple has reportedly been negotiating with major record labels for rights to offer a feature that would allow users to share music with a friend for free. Music labels have also been urging the company to offer a subscription service to compete with Spotify, however it is unlikely to do so according to Bloomberg. Apple is expected to unveil the changes to iTunes by the end of this year.