Vizio tops U.S. LCD HDTV shipments in Q1

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Vizio LCD HDTV Shipments Q1 2012

Vizio on Wednesday announced that it had shipped more LCD HDTVs than any other vendor in the first quarter of 2012. The company captured an 18.5% market share of the LCD HDTV industry, increasing 3.5% quarter-over-quarter, and a 27.5% overall share. “VIZIO’s focus has always been to make the best technology accessible to all consumers,” said Matt McRae, VIZIO Chief Technology Officer. “Today’s announcement of VIZIO’s #1 rank in both LCD HDTVs and sound bars validates our approach and demonstrates that VIZIO products continue to resonate with the U.S. consumer.” While Vizio’s LCD HDTV shipments increased in the first quarter of this year, the industry as a whole saw a decline the first time ever. Vizio’s press release follows below.

VIZIO Tops U.S. LCD HDTV Shipments for Q1 2012

- VIZIO ranks #1 in U.S. LCD HDTV shipments* with an 18.5% market share, leading the way in the nation’s most popular 32” and 40/42” size classes

- Winning beyond the TV, VIZIO is #1 in sound bar shipments**, with a 27.5% market share and a lineup that includes the best-selling sound bar in the U.S.

Irvine, CA – June 20, 2012 — VIZIO, America’s #1 LCD HDTV Company*, announced today that it outperformed the industry as the number one shipper of LCD HDTVs in Q1 2012 in the U.S. with a market share of 18.5%*. With a brand recognized by 8 out of 10 Americans**, VIZIO’s leadership extends beyond LCD HDTVs and into the fast-growing sound bar category where VIZIO is #1 with a 27.5% market share***.

VIZIO has remained in the upper echelon of LCD TV sales over the past three years, ranking in the top two brands every quarter in U.S. LCD shipments since Q1’09. The brand’s substantial install base is backed by an award- winning U.S.-based customer service team in Sioux City, South Dakota. The VIZIO Customer Service team recently took home four Stevie Awards for Sales and Customer Service excellence.

“VIZIO’s focus has always been to make the best technology accessible to all consumers,” said Matt McRae, VIZIO Chief Technology Officer. “Today’s announcement of VIZIO’s #1 rank in both LCD HDTVs and sound bars validates our approach and demonstrates that VIZIO products continue to resonate with the U.S. consumer.”

VIZIO’s LCD market share has increased by 3.5% Q/Q for an industry-leading 18.5%*, keeping the brand ranked in the top two in U.S. LCD shipments over the past three years.

“VIZIO made strong market share gains in Q1 2012 to take the #1 position in US LCD shipments as a result of their dominance in America’s most popular sizes, 32” and 40/42”,” stated Tom Morrod, Senior Principal Analyst for TV Technology at IHS iSuppli.

IHS iSuppli Q2 2012 Shipment & Forecast Report for Q1 2012 LCD Shipments
(Ranking by Unit Shipments in Thousands)

Rank Brand Unit Shipments Market Share Market Share Change Q/Q
1 VIZIO 1,214 18.5% 3.5%
2 SAMSUNG 1,159 17.6% -5.3%
3 LGE 657 10.0% -2.0%
4 SONY 434 6.6% -1.1%
5 SANYO 346 5.3% 0.1%
6 TOSHIBA 341 5.2% -2.4%
7 SHARP 288 4.4% 0.4%
8 PANASONIC 81 1.2% -0.5%
9 HITACHI 67 1.0% 0.1%
OTHERS 1,984 30.2% +7.2%

Source: IHS iSuppli

The first quarter results from Quixel Research show that consumers are seeking innovation and value when purchasing HDTVs, with VIZIO leading the industry in both LED lit and CCFL lit LCD HDTV best sellers**.

Quixel Research Market Update:
Top 5 LED Lit LCD HDTV Best Sellers by Units in U.S. for Q1 2012

Manufacturer Product Size Resolution Light Source List Price
VIZIO E220VA 22 HD 1080 LED $199.00
VIZIO E261VA 26 HD 720 LED $259.00
Samsung UN22D5003 22 HD 1080 LED $249.00
VIZIO E190VA 19 HD 720 LED $159.00
Sharp LC60LE640U 60 HD 1080 LED $1,799.00
Source: Quixel Research®

Quixel Research Market Update:
Top 5 CCFL Lit LCD HDTV Best Sellers by Units in U.S. for Q1 2012

Manufacturer Product Size Resolution Light Source List Price
VIZIO E321VL 32 HD 720 CCFL $299.00
Samsung LN32D403 32 HD 720 CCFL $329.00
Toshiba 32C120U 32 HD 720 CCFL $349.00
VIZIO E371VL 37 HD 1080 CCFL $429.00
Phillips 32PFL3506/F7 32 HD 720 CCFL $279.00

Source: Quixel Research®

VIZIO remains the leader in sound bar sales with the U.S. best-selling VSB200 shipping more units than any other sound bar on the market. The VIZIO VHT215 also remains in the top 5 bestselling units for Q1 2012, aiding in the 27.5% category-leading market share that VIZIO has experienced.

“VIZIO’s category leading HDTV best seller track record has now carried over to their complimentary sound bar lineup,” said Tamaryn Pratt, Analyst at Quixel Research. “An innovator in the category, VIZIO leads the way with a dominant 27.5% overall market share in the sound bar market.”

Quixel Research Market Update:
U.S. Sound Bar Market Top 5 Best Sellers Q1 2012 by Units

Manufacturer Product Length Spker Config MSRP
VIZIO VSB200 40” 2 $149.99
Phillips CSS2123/F7 30” 2.1 $129.99
Samsung HW-E450 36” 2.1 $299.99
VIZIO VHT215 40” 2.1 $299.99
Polk SURROUNDBAR 31” 2.1 $349.99

Source: Quixel Research®

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