According to a new report from Forrester Research, Microsoft is leading both Apple and Google in the TV and home entertainment sector, The New York Times reported on Wednesday. While Apple and Google may control mobile, Microsoft’s Xbox entertainment system tops both Apple TV and Google TV according to the report. With the Xbox, Forrester analyst James McQuivey believes Microsoft is the farthest along when it comes to delivering users content through their television sets. “Using those metrics, Microsoft is in the lead, offering everything that matters: a growing content library, a convenient engagement path for millions of existing Xbox 360 owners, and a growing ecosystem of partners and developers eager to exploit the platform for their own purposes,” McQuivey wrote in the report. Microsoft has continued to add more content apps — such as Comcast Xfinity, Verizon FiOS and HBO Go — to the Xbox, alongside thousands of games. The software giant has shipped more than 66 million Xboxes worldwide, and Forrester estimates that half of all Xboxes in the United States are connected to the Internet.