Sprint, the nation’s third largest wireless carrier, is the only major wireless provider that continues to offer unlimited smartphone data plans. When its network finally landed Apple’s iPhone, many people feared unlimited data would be heading out the door. Sprint continued to offer the plans, however, and will continue to do so even after its 4G LTE network goes live later this year and once it launches Apple’s next-generation iPhone. “I’m not anticipating the unlimited plan would change by that point,” Sprint CEO Dan Hesse told CNET. “That’s our distinctive differentiator.” The CEO believes the decision to stick with unlimited data for the iPhone has proved helpful in the company’s mission to appeal to new customers. “Frankly, it’s a marriage made in heaven,” he said about the combination of unlimited and the iPhone. “We’re clearly attracting customers from our competitors.” Hesse stressed, however, that he didn’t know when Apple would release the next iPhone, or whether it would even have LTE. “Our expectation is that we will all get the same device at the same time,” he said.