Barnes & Noble on Tuesday announced that its new Nook Simple Touch eBook reader will begin shipping ahead of schedule over the next week. The bookseller unveiled its new Nook eReader earlier this month, and the response has been positive thus far. BGR reviewed the original Nook Simple Touch and found it to be a terrific device, though Amazon’s Kindle ecosystem posed the eReader’s biggest hurdle. The new Simple Touch model is very similar to the earlier version, however it includes a new “GlowLight” display that allows users to read in the dark without sacrificing the clarity and look of the E Ink display. Strong demand for the new Nook will result in a limited supply, but Barnes & Noble said that pre-orders placed on its website will ship in time for Mother’s Day. Amazon is reportedly preparing to launch its own front-lit eReader in the coming months, as well as a new model with a color E Ink display. Barnes & Noble’s full press release follows below.
Barnes & Noble Now Shipping
NOOK Simple Touch™ with GlowLight™ Ahead of Schedule
Pre-Orders Shipping Over the Next Week
Due to Strong Demand, Limited Quantities will be Available through Mother’s Day
Customers Encouraged to Pre-Order Hot-Selling New NOOK at http://www.nook.com and in Stores to Ensure Delivery for Mother’s Day
New York, New York – April 24, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, announced today that it began shipping the highly anticipated NOOK Simple Touch with GlowLight ahead of schedule to customers who pre-ordered the device. NOOK Simple Touch with GlowLight is the world’s first E Ink® Reader with patent-pending lighting technology that eliminates the number-one problem couples have in bed – having their sleep interrupted, or being prevented from falling asleep, when their partner reads with the light on. Due to very strong pre-order demand, the company recommends that customers who wish to gift the device for Mother’s Day pre-order now, as orders will be fulfilled on a first-come, first-serve basis.
“Our new, patent-pending GlowLight technology coupled with the most advanced E Ink display available make this product the most versatile, high-utility Reader ever and the only device of its kind,” said William Lynch, Chief Executive Officer of Barnes & Noble. “It’s like having two Readers in one, with our breakthrough GlowLight technology making the device as exceptional for reading in the darkest bedroom as on the brightest beach, and all at the amazing value of just $139.”
Said Lynch, “We thank our millions of NOOK customers and are pleased to deliver NOOK Simple Touch with GlowLight earlier than committed to those who pre-ordered our newest NOOK. For those who would like to give NOOK Simple Touch with GlowLight as a gift for Mother’s Day, we strongly recommend pre-ordering the device now in stores or online as we will have very limited quantities based on the larger-than-expected order volume we’ve received so far.”
NOOK Simple Touch with GlowLight, introduced by Barnes & Noble less than two weeks ago, is the first and only Reader designed to let E Ink customers read in the dark and at the beach. With a soft, adjustable glow, GlowLight gives bedtime readers just the right amount of light for reading, without disturbing a sleepy spouse. The first and only Reader designed to let E Ink customers read in the dark is equally amazing at the beach, with a paper-like reading experience, even in the bright sun.
Like having two Readers in one, this revolutionary device is the first to combine the most advanced and fastest E Ink display with a precise infrared touchscreen, built-in anti-glare screen for reading in any lit environment, and an evenly distributed and adjustable light for reading in the dark. It is also the lightest NOOK ever, with a long-lasting battery for over one month of reading on a single charge, with the light on.
Beginning this week, customers visiting any of Barnes & Noble’s nearly 700 stores will be able to try NOOK Simple Touch with GlowLight demonstration units. Barnes & Noble NOOKsellers™ will be on hand to demonstrate and answer questions about the newest member of the award-winning NOOK® portfolio, as well as set up devices and take pre-orders. Pre-orders will ship throughout the month and limited quantities of the device are expected to be available for sale in stores in early May.
Customers should visit http://www.NOOK.com or visit the NOOK Digital Shops™ and displays in one of Barnes & Noble’s nearly 700 bookstores for more information, or to order NOOK Simple Touch with GlowLight.